Brooklyn’s own SHINOBI NINJA are just about to drop their best album to date. So, you should be aware that this Friday “Bless Up” will arrive a powerhouse of sound and songwriting. Few bands in NYC are at the level the Ninja’s are at. And I don’t say that due to the fact that over the past four years we have become good friends and have shared art, music, respect and bounced ideas off of each other, that is just a bonus. This would be a band I would migrate toward regardless. Watching artists grow and really corner what they want to represent is really a beautiful thing. And “Bless Up” is just that “thing”. Every song on this record could be a single, it’s like everybody in the band within their vast many roles have spit-shined what they do best and brought it to the table like it was the last supper. It’s Rock (Subcon), It’s Pop (Programmable Animal), Alternative (Funday), Trippy (Bending Spoons)…it’s a wonderful melting pot of everything you’d want in those styles. The songwriting is so fine-tuned that it’s hard to find a hole in the album to pick apart because it is that good. You can hear components of classic Incubus, Faith No More and 311 weaved through some of the compositions but saying that doesn’t take away from the freshness and originality that SHINOBI NINJA possess. The turntables are sickening, the rhythm section is tight and thunderous, the guitars are chunky, nimble and fun and the dual vocal strikes from Duke Sims and Baby G have never sounded better.
This is the kind of record you’ll spin a few times in a row and roll down those windows burnin’ up the highway. It’s a good time and it’s meaningful. Through clever marketing with videos, merch and a powerful live show these Ninja’s prove that as a unit of like minded people with drive and a multitude of talents that anything is possible. It’s hard not to get caught in this vortex, if you don’t know you will. “This is the right direction, the right direction…” Minus the two fun little interludes you’ve got nine rock solid songs that are begging to be accepted by a multitude of formats. It’s a great record, no BS.
http://www.shinobininja.com/home.html
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